Total addressable market
Outbound cadence (calls, emails, LinkedIn, mail campaigns, networking strategy)
Data > CRM
Which is the most cost effective data tool vs how much is needed to cover the full market
Where to store the data & captured intelligence (for activity tracking/success markers/easy forecasting)
Target clients - 'Headline/shop window'
Winning the first high profile logos
Playbooks
Documented ICP's
Cheat sheets (common objection handling)
Outbound training
Deep dives into pricing strategies now vs future
Where USPs exist (what do you highlight to sell effectively)
Ongoing future support
How to scale at each stage of growth
Ongoing hires