Infrastructure That Makes Growth Possible

The GTM Engineer: The Missing Piece in Your Revenue Team

A GTM (go-to-market) engineer builds the technical infrastructure that connects your sales, marketing, and data tools into one coherent revenue system.

Not a sales consultant handing over a strategy deck. Not a product engineer writing app features. A GTM engineer owns the bit in the middle:

• CRM architecture & pipelines – HubSpot configured around your real sales motion, not a generic template.
• Lead enrichment & routing – Clay workflows that qualify, score, and route leads before a rep ever touches them.
• Email infrastructure & deliverability – SPF, DKIM, DMARC, and sending infrastructure so your sequences actually land in inboxes.
• Automation & workflows – The triggers, rules, and integrations that make your GTM motion run without manual glue.
• Revenue analytics – Dashboards that show pipeline velocity, conversion, and coverage – not vanity metrics.

If you’re a B2B SaaS company scaling past founder-led sales, this is the gap you’re feeling. You’ve bought the tools, but they don’t talk to each other. Data is duplicated, reps are updating three systems, and leadership can’t trust the numbers.

Sales Foundations is a UK-based GTM engineering consultancy, certified HubSpot Solutions Partner and Clay Certified Expert. We design, build, and maintain the revenue infrastructure B2B SaaS companies need to scale predictably – from first CRM implementation through to enterprise-grade automation and data operations.